{epub download} Trademark Valuation: A Tool for Brand Management

Trademark Valuation: A Tool for Brand Management. Gordon V. Smith, Susan M. Richey

Trademark-Valuation-A.pdf
ISBN: 9781118245262 | 368 pages | 10 Mb

• Trademark Valuation: A Tool for Brand Management
• Gordon V. Smith, Susan M. Richey
• Page: 368
• Format: pdf, ePub, fb2, mobi
• ISBN: 9781118245262
• Publisher: Wiley

Download Trademark Valuation: A Tool for Brand Management

Free book to read online no download Trademark Valuation: A Tool for Brand Management 9781118245262 iBook by Gordon V. Smith, Susan M. Richey English version

Overview

A practical and useful resource for valuing trademarks The Second Edition of Trademark Valuation is a fresh presentation of basic valuation principles, together with important recent changes in worldwide financial reporting regulations and an update on the current worldwide legal conditions and litigation situation as they relate to trademarks. A new section discussing issues surrounding valuation of ...

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